About Nina
I help artists and creative teams grow their audiences with strategy, structure, and cultural integrity. My work spans marketing strategy, project management, analytics, and platform optimization—driving growth for artists from The 1975 and NewJeans to rising independent talent. I specialize in building early momentum, shaping campaigns around each artist’s unique story, and translating creative vision into measurable results.
Skills & Expertise
I specialize in creative music marketing, project management, audience analytics, and DSP strategy—helping artists and brands grow audiences with measurable impact.
Portfolio
I've led high-profile marketing initiatives, securing thousands of editorial playlist additions, hundreds of playlists covers, countless billboards and global out of home placements, and in-person sponsored fan activations that amplified artist reach and engagement.
Let's work together
At Root Echo Creative, I partner with artists, labels, managers and creators to shape release campaigns, guide content selection, and prioritize rollouts based on audience response and market potential.
