Nina Nwofia
Commercial Strategist
Strategic audience growth through authentic connection
About
I help artists and creative teams grow their audiences with strategy, structure, and cultural integrity. With over a decade of experience in music marketing, I bring calm leadership, bold creativity, and a deep understanding of audience behavior to every release—ensuring artists are not only seen and heard, but felt.My expertise spans marketing strategy, project and team management management, analytics and insights, and optimization across platforms. I’ve led successful campaigns for artists across genres and geographies, from global acts like The 1975, Sech, and NewJeans to rising independent talent—driving measurable growth, securing high-impact DSP placements, and growing online audiences by up to 90%.With a background that includes living and working across different cultures and music scenes, I intuitively connect with artists, creators, and fans from all walks of life. I understand how to build meaningful momentum early, shape strategy around what makes each artist unique, and translate creative vision into results.Whether you’re building from the ground up or preparing for your next big release, I’m here to help you scale with intention—combining data-driven strategy and authentic storytelling to bring your audience closer, and grow it further.
Services
Marketing Strategy
Bespoke marketing strategy grounded in artist identity, audience insights, and platform dynamics.
I design campaigns that reflect who the artist really is, not who they’re told to be. Whether building from scratch or refining existing strategies, I create intentional plans that prioritize long-term growth, cultural integrity, and audience trust.
Project Management
Single selection, timeline design, asset tracking, and team coordination to ensure smooth, timely releases.
I bring structure to creativity — managing the details so artists and labels can focus on the vision. My approach honors the work and intention behind every release, delivering consistency and organization without compromising culture or artistry.
Audience Development
Targeted editorial and algorithmic pitching to major DSPs, Spotify, Apple, Amazon, YouTube, and more.
I advocate for artists with context, clarity, and care — drawing on years of platform expertise and industry relationships to amplify voices that often go unheard. My approach is data-informed, narrative-driven, and equity-focused.
Analytics & Insights
Data analysis and in-depth reports across platforms to inform ongoing campaign and post-release strategy.
I translate data into decisions — making it easy to understand where the audience is, how they’re engaging, and where the opportunity lies. My insights empower artists and teams to move with intention and transparency.
Content & Copywriting
Creative development for bios, social media, DSP copy, email marketing, and brand storytelling.
I write stories that resonate — culturally fluent, emotionally honest, and aligned with the artist’s truth. Whether short-form or long-form, the content I create builds connection and drives action.
Content Management & Optimization
Channel optimization, content strategy, and rights administration to maximize visibility, revenue, and control on YouTube.
I help artists and teams take ownership of their YouTube presence. That means ensuring content is properly monetized, and protected — while building a channel strategy rooted in authenticity, cultural expression, and long-term audience growth.
Contact
or send a note for more information.